HP Thread, one of largest exporters of cotton specialty yarns and cotton sewing threads from India unveiled a new brand logo, and in keeping with the change, the company also changed its name to HP Threads. So what does the new name and logo symbolize?
While the old logo had visual elements of its business like spools and reels, the new logo reflects an ambitious company that will evolve with time and foray into new and related businesses. Which is why - the spool in the new logo looks like a rotating wheel which is often used to indicate ‘churn’, or the passage of time! Similarly, the plural ‘Threads’ reflects the fact that the company has been introducing new brands and varieties of thread every year.
However, irrespective of the changes in brand identity, one thing is certain. The company which is a part of Dora group that has deep pockets and varied business interests, is sure to gain a much higher market share over time. The company is already publicly listed, and has a large global clientele spread across 63 countries.
HP Threads launch ‘Crocheta’ – a crochet threads collection and ‘Peecock’ – a hand knitting yarn collection
HP Threads, one of largest exporters of cotton specialty yarns and cotton sewing threads from India, announced a new line of branded products. Prominent among them are:
Crocheta: As the name indicates, Crocheta is a collection of Crochet threads. The thread can be used by fashion designers and interior decorators to create trendy garments and decorative items. The thread has been noted for its colour fastness, bright appearance, sturdiness, smooth feel, shiny and lustrous finish, and comes in a wide range of long lasting and trendy colors.
Peecock: Peecock is a Hand-Knitting yarn from HP Threads that is rich in luster, softness, firmness and can be used to create elegant garments and fashionable accessories. HP Threads offers a wide range of yarns, weights, textures and colors, with a specialization in 100% Cotton knitting yarns. Completing the picture are cotton-acrylic, cotton-viscose, cotton-metallic and other cotton-based blends
HP Threads launches its new website
HP Thread, one of largest exporters of cotton specialty yarns and cotton sewing threads from India unveiled a new website, recently. The website reflects the new brand identity of the company and is also more visually appealing. The vibrant hues and pastel shades used in the imagery are sure to appeal to knitting and embroidery enthusiasts. Garment manufacturers and fashioner designers can look forward to a whole lot of details and technical specifications about the products, on the new website.